Athlete Brand: Its Evolution, Power, and Future Impact

“Today’s athlete is not just a performer, they are a storyteller, a community leader, a micro-entrepreneur. With the right tools and support, they can manage their own relationships with businesses, create meaningful content, and negotiate brand deals that align with their values,” said Saunders.

Scoreboard: Sports Podcast Exclusive Partner, Australia Sports Innovation Week 2025

Scoreboard has entered an exclusive partnership with STWS to be the Sports Podcast Partner for Australia Sports Innovation Week.

Nothing draws an Australian audience like sport, and nothing retains a loyal and connected Australian audience like sport content, more now from podcasts.

Scoreboard, created and hosted by Chris Titley, is a Sports and Business podcast that explores how athletes, coaches, owners, CEOs, and sports administrators navigate the game of sport, business, and life—defining success on their own scoreboard.

$5.65 billion and climbing – Australia’s sports tech sector now stands at the forefront of sports innovation!

Australia Sports Innovation Week (ASIW), from Tuesday 28th October to Friday 31st October 2025 continues the legacy of STWS within the Sports Technology ecosystem since 2015.

ASIW will create the most valuable experience that showcases and celebrates innovation in the leadership of data, digital, content, careers, research and technology services in sport by connecting collaborators, enablers, investors, creators and partners from all cultures, backgrounds and locations.

Matt Carroll AM, Former CEO Australian Olympic Committee – Keynote at Australia Sports Innovation Week

As an accomplished sports executive with 35 years’ experience from senior leadership executive positions including CEO Australian Olympic Committee, board director Brisbane 2032 Olympic and Paralympic Games Organising Committee; board director Olympic Winter Institute of Australia, CEO Australian Sailing, Deputy CEO Rugby Australia, General Manager Rugby World Cup 2003, Inaugural Head of A-League, he will present a unique perspective of before, during and after the Games, what is the social impact legacy the Olympics delivers to a community.

STWS WELCOMES DISNEY STARLAB AS A STARTUP SCOUT AND ASSESSOR FOR THE AUSTRALIA SPORTS INNOVATION WEEK, HELD IN MELBOURNE, AUSTRALIA 

StarLab will be participating in the event, from 22nd to 25th October, providing guidance and scouting startups innovating in sports media as a partner with STWS.

Disney StarLab drives the adoption of enhanced production technology and workflows, delivering next-gen consumer experiences alongside executing special fan engagement initiatives such as AI language translation, MaxView for AI-enabled vertical viewing on mobile devices, Sign Language for the deaf sports fans, StarVerse – Star Sports Metaverse for sports fans, Optical Fielders Tracking and more, while also building intellectual property that enhances fan delight.
Reclink Australia provides evidence-based sport and art social inclusion programs to disadvantaged Australians that create socially inclusive, life-changing opportunities.