STWS WELCOMES DISNEY STARLAB AS A STARTUP SCOUT AND ASSESSOR FOR THE AUSTRALIA SPORTS INNOVATION WEEK, HELD IN MELBOURNE, AUSTRALIA

 

StarLab will be participating in the event, from 22nd to 25th October, providing guidance and scouting startups innovating in sports media as a partner with STWS.

Disney StarLab drives the adoption of enhanced production technology and workflows, delivering next-gen consumer experiences alongside executing special fan engagement initiatives such as AI language translation, MaxView for AI-enabled vertical viewing on mobile devices, Sign Language for the deaf sports fans, StarVerse – Star Sports Metaverse for sports fans, Optical Fielders Tracking and more, while also building intellectual property that enhances fan delight.

A mutual area of interest will be scouting, observing, and identifying emerging tech startups that can play a future role in addressing problem statements around fan engagement, new audience development, immersive sports viewing, and AI-driven production workflow improvements.

For the Academic and Startups & Investor Day, StarLab will help shortlist candidates and potentially enable the shortlists to secure their first contract with Star Sports.

For the ANZ Sports Technology Awards, the Star Sports leadership will assist in evaluating candidates and selecting the winners.

“We stay committed to deepening our understanding of our consumer and what elevates their experience during sporting events. By actively engaging with the talent from Sports Tech Academic Day, Sports Tech Startup & Investor Day, and the ANZ Sports Technology Awards, we gain greater awareness of the latest innovations and emerging trends,” said Prashant Khanna, Head of Production Excellence and R&D – Sports at Disney Star.

Abhishek Padwal, Founder & CEO of HiG Sports (the agency that facilitated this alliance), further added, “This collaboration is a win-win for both parties, as StarLab enhances and adds value to the startup assessments at ASIW, while gaining access to talent, innovations, and intelligence aimed at solving their problem statements.”

The 2024 Australia Sports Innovation Week (ASIW), the Southern Hemisphere’s largest and most respected sports technology event, runs from Tuesday, 22nd October, to Friday, 25th October, 2024, in Melbourne. Explore the various events on offer to curate your ideal Sports Innovation Week experience.

https://stws.co/sports-innovation-week/

https://stws.co/conference-australia/