MEDIA ALERT
FOR IMMEDIATE RELEASE
STWS WELCOMES DISNEY STARLAB AS A STARTUP SCOUT AND ASSESSOR FOR THE AUSTRALIA SPORTS INNOVATION WEEK, HELD IN MELBOURNE, AUSTRALIA
StarLab will be participating in the event, from 22nd to 25th October, providing guidance and scouting startups innovating in sports media as a partner with STWS.
Disney StarLab drives the adoption of enhanced production technology and workflows, delivering next-gen consumer experiences alongside executing special fan engagement initiatives such as AI language translation, MaxView for AI-enabled vertical viewing on mobile devices, Sign Language for the deaf sports fans, StarVerse – Star Sports Metaverse for sports fans, Optical Fielders Tracking and more, while also building intellectual property that enhances fan delight.
A mutual area of interest will be scouting, observing, and identifying emerging tech startups that can play a future role in addressing problem statements around fan engagement, new audience development, immersive sports viewing, and AI-driven production workflow improvements.
StarLab will be participating in the Sports Tech Academic Day, Sports Tech Startup & Investor Day, and ANZ Sports Technology Awards at Australia Sports Innovation Week (ASIW).
For the Academic and Startups & Investor Day, StarLab will help shortlist candidates and potentially enable the shortlists to secure their first contract with Star Sports.
For the ANZ Sports Technology Awards, the Star Sports leadership will assist in evaluating candidates and selecting the winners.
“We stay committed to deepening our understanding of our consumer and what elevates their experience during sporting events. By actively engaging with the talent from Sports Tech Academic Day, Sports Tech Startup & Investor Day, and the ANZ Sports Technology Awards, we gain greater awareness of the latest innovations and emerging trends,” said Prashant Khanna, Head of Production Excellence and R&D – Sports at Disney Star.
Abhishek Padwal, Founder & CEO of HiG Sports (the agency that facilitated this alliance), further added, “This collaboration is a win-win for both parties, as StarLab enhances and adds value to the startup assessments at ASIW, while gaining access to talent, innovations, and intelligence aimed at solving their problem statements.”
The 2024 Australia Sports Innovation Week (ASIW), the Southern Hemisphere’s largest and most respected sports technology event, runs from Tuesday, 22nd October, to Friday, 25th October, 2024, in Melbourne. Explore the various events on offer to curate your ideal Sports Innovation Week experience.
https://stws.co/sports-innovation-week/
https://stws.co/conference-australia/
https://stws.co/stws-media-alert-partnership-announcement-hig-sports-and-stws/
Media Contacts:
STWS, Andrew Walton: andrew@stws.co | +61 417 814 281
HiG Sports, Abhishek Padwal: abhishek.padwal@higsports.in | +91 99678 56031
About StarLab
Working with top industry partners, StarLab identifies, develops, and delivers solutions in the realms of broadcast, digital entertainment, and fan engagement. StarLab’s mission is to enable new creative capabilities and produce next-generation entertainment experiences that delight audiences. Some of StarLab’s key partners include INK IN CAPS, IIIT Hyderabad, Epic Games, and DOLBY Professional. StarLab’s success has been recognized with several prestigious awards, including but not limited to the Afaqs Digies 2023 Silver Award for Best Use of Technology, the EDCA Silver Award for Best Technology Engagement/Interactivity, the WOW Awards 2023 Silver Award for Innovation in Interactive Technology, and the STA Sports Technology Power List of 2023.
About STWS
STWS is a trusted and experienced advisory and consulting services firm, delivering solutions to help organizations grow in sports technology and adjacent markets. STWS’ flagship industry event is the Australia Sports Innovation Week (ASIW), which includes the Australia Sports Technology Conference and the Australia and New Zealand Sports Technology Awards (ANZSTA). The 2024 ASIW runs from Tuesday, 22nd October, to Friday, 25th October 2024, in Melbourne, Victoria. For more information, please visit https://stws.co/conference-australia/.
About HiG Sports
HiG Sports is a Mumbai-based B2B consulting agency offering go-to-market (GTM) and market development solutions for tech companies, brands, and sports rights holders. The solutions are either end-to-end or customized on a need basis for international entities seeking to build and establish business relationships in India, as well as for Indian companies interested in scaling globally. Organizations like Teamworks, Vivenu, Infront Lab, Polar Electro, Stupa Analytics, Turnstile, and the US Commercial Service Office have benefited from HiG’s services in various professional capacities.