Partnership Announcement – Matchfy and STWS

(Melbourne, VIC – 9 July, 2024)STWS have formed a partnership with Matchfy for Australia Sports Innovation Week (ASIW) 2024 to become the official accommodation partner for international and interstate delegates who will be travelling to Melbourne for the Southern Hemisphere’s largest and most respected sports innovation and technology experience.

“From our experience of curating, designing and delivering many events overseas, we saw the opportunity to bring our idea of Matchfy to life after relocating to Melbourne to make it easy for sports, events and artists to seamlessly upsell their fans with travel, accommodation, local activities and sponsor offers,” said Kim Hoang, Co-Founder and CEO of Matchfy.

“In being able to aggregate and customise the offering, delegates for ASIW will be able to design their own experience with the Matchfy all-in-one platform.”

STWS have returned Australia Sports Innovation Week to Melbourne from October 22nd to 25th, where it had been held from 2015 to 2019.

“Our objective is to create a valued experience in ASIW that showcases and celebrates innovation in the leadership of data, digital and technology services by connecting collaborators, enablers and partners,” said Andrew Walton, Managing Director, STWS.

“The commitment to lift the eyes and minds of the whole sports technology innovation ecosystem includes the support to emerging startups like Matchfy to create the platform and experience for them to shine.”

The Australian sports sector is estimated to generate $32.2 billion in annual sales, resulting in a contribution to GDP of approximately $14.4 billion and supports 128,000 full-time equivalent (FTE) jobs, around 1.5% of the total FTE workforce in Australia¹.

The sports tech sector in Australia is now worth AUD$4.25 billion, equal in value to Australia’s Fintech sector.


Media Contacts:

STWS, Andrew Walton: | +61 417 814 281

MatchFy, Kim Hoang: | +61 401 702 914


About STWS
STWS are a trusted and experienced advisory and consulting services firm, delivering solutions to grow organisations in sports technology and adjacent markets. STWS’ flagship industry event is the Australia Sports Innovation Week (ASIW) which includes the Australia Sports Technology Conference and Australia and New Zealand Sports Technology Awards (ANZSTA). The 2024 ASIW runs from Tuesday 22 October – Friday 25 October 2024 in Melbourne, Victoria. For more information, please visit

About Matchfy

Matchfy is an all-in-one platform for sports, events and artists to upsell their fans with travel, accommodation and local activities. Since launch, Matchfy is now connecting fans to 300,000+ hotels and experiences in 2500+ cities globally.

Our next solution will connect hotel guests to local sports, events and experiences with last-minute ticket offers. Visit


¹ 4-25-billion