FOR IMMEDIATE RELEASE
Partnership Announcement – HiG Sports and STWS
(Melbourne, VIC – 6 June, 2024) –STWS have formed a partnership with HiG Sports in Mumbai for Australia Sports Innovation Week (ASIW) 2024, the Southern Hemisphere’s largest and most respected sports innovation and technology experience which in 2024 is returning to Melbourne, where it had been held from 2015 to 2019.
With HiG Sports, the partnership will encourage and facilitate bi-lateral trade, knowledge and investment outcomes with sport being the driver to facilitate stronger connections between India and Australia.
“Sport bonds people, providing a powerful platform for strengthening communities here and abroad. The business of sport and the impact of innovative technology reaches every level of the sports ecosystem, from high performance and professional leagues to the community and grass roots level where the emerging champions towards 2032 are finding their way,” said Andrew Walton, Managing Director at STWS, founders of the ASIW.
“With HiG Sports, this will enable better access and inclusion to advance the relationships with India to foster innovations in the Sports, Fitness, Media, and Leisure Industries.”
“The premise of HiG Sports is to act as a Conduit, a Gateway, an Ecosystem-Enabler to facilitate cross-pollination of innovations and next practices between India and the Rest of the World,” said Abhishek Padwal, Founder and CEO, HiG Sports.
“Partnering with STWS for Australia Sports Innovation Week aligns with our strategic objective in augmenting market access, enabling knowledge exchange, and strengthening people to people linkages leveraging the power of sport and the business of sport.”
The Australian sports sector is estimated to generate $32.2 billion in annual sales, resulting in a contribution to GDP of approximately $14.4 billion and supports 128,000 full-time equivalent (FTE) jobs, around 1.5% of the total FTE workforce in Australia¹.
The sports tech sector in Australia is now worth AUD$4.25 billion, equal in value to Australia’s Fintech sector.
Media Contacts:
STWS, Andrew Walton: andrew@stws.co | +61 417 814 281
HiG Sports, Abhishek Padwal: abhishek.padwal@higsports.in | +91 99678 56031
About STWS
STWS are a trusted and experienced advisory and consulting services firm, delivering solutions to grow organisations in sports technology and adjacent markets. STWS’ flagship industry event is the Australia Sports Innovation Week (ASIW) which includes the Australia Sports Technology Conference and Australia and New Zealand Sports Technology Awards (ANZSTA). The 2024 ASIW runs from Tuesday 22 October – Friday 25 October 2024 in Melbourne, Victoria. For more information, please visit https://stws.co/conference-australia/
About HiG Sports
HiG Sports is a Mumbai-based B2B Consulting agency offering GTM, market development solutions for tech companies, brands, and sports rights holders. The solutions are end-to-end or customised, need-basis for an international entity to build and establish business and relationships in India and also for Indian Companies interested in scaling globally. Organisations like Teamworks, Infront Lab, Polar Electro, Stupa Analytics, Turnstile, US Commercial Service Office have benefited from the HiG services in different professional capacities.