FOR IMMEDIATE RELEASE
Sports Tech Meets Media Tech at the Melbourne Cricket Ground
Live Innovation Technology Partnership, STWS & Content Live
February 06, 2025 – Australia Sports Innovation Week 2025 is moving to the next level as organisers Sports Tech World Series (STWS) converge at the iconic Melbourne Cricket Ground (MCG) with leading media technology expo Content Live from October 29-30.
Building upon the 14 events attended by 1000 delegates in 2024, the showpiece Sports Tech Conference will now be extended across two days and co-located with Content Live bringing to Melbourne a hands-on opportunity to experience the latest innovations, solutions and strategies shaping the future of sports, news, and live event technology.
Previously held at Sydney’s Royal Randwick Racecourse, Content Live is produced by industry publication Content+Technology magazine which has been serving media professionals throughout Australia, New Zealand and Southeast Asia for over 21 years.
“Melbourne is an undisputed leader in global sports competition and business,” says Content Live’s Phil Sandberg. “For us, bringing Content Live to Melbourne is the perfect opportunity for our existing partners and colleagues to showcase their latest technologies and products to the largest and most diverse audience of sports organisations, broadcasters, and production companies from Australia and beyond.
“The appeal with STWS leading the industry in delivering a truly global focused experience upon new-age and interactive engagement fits our strategy and network to build stronger connections with key decision-makers on the future of sports content, broadcasts and production.”
Recent years have seen relevance and scale of the Sportstech industry become more and more mission critical with a vital mix of established entities, emerging scaleups and innovative startups.
Revenue and employment growth: The sector’s revenue increased from A$4.25 billion in 2023 to A$4.69 billion in 2024, with sector employment rising from 13,438 to 14,906 people.*
“STWS are incredibly pleased and grateful for the team at Content Live in making this decision to partner with ourselves in supporting the rise of Australia Sports Innovation Week,” said Andrew Walton, Managing Director of STWS.
“Sport bonds people across cultures, generations and locations through powerful content that adds to the live spectacle. Content Live will bring an immense range of value to all – from established codes to the grass-roots start up.”
Visit https://stws.co/conference-australia/ and https://contentlive.com.au/
* Australian Sports Technologies Network (ASTN) 2024 ASTN Sports Innovation Report.
https://www.astn.com.au/press-release/beyond-growth-australia-s-sportstech-sector-reaches-maturity-milestone
Media Contacts:
STWS, Andrew Walton: andrew@stws.co | +61 417 814 281
Content Live, Phil Sandberg: papers@broadcastpapers.com | +61 414 671 811
About STWS
STWS is a trusted and experienced advisory and consulting services firm, delivering solutions to help organizations grow in sports technology and adjacent markets. STWS’ flagship industry event is the Australia Sports Innovation Week (ASIW), which includes the Australia Sports Technology Conference and the Australia and New Zealand Sports Technology Awards (ANZSTA). The 2025 ASIW runs from Tuesday 28 October – Friday 31 October 2025 in Melbourne, Victoria. For more information, please visit https://stws.co/conference-australia.
About Content Live
Content Live the Sports, News, and Live Events Technology Exhibition brings together the most innovative technologies and practitioners in sportscasting, newscasting, and live event production. For more information, please visit https://contentlive.com.au.