Proem Sports and STWS Forge Strategic Commercial Partnership to Bring Proven AI-Powered Fan Engagement to APAC.
Melbourne, Australia – [17th December 2025] – Proem Sports, the global AI-powered Fan Data and
Engagement Platform, and Sports Tech World Series (STWS) today announced a strategic commercial
partnership to drive and accelerate Proem Sports’ entry into the APAC market in 2026 and beyond.
Proem Sports, whose platform has been refined and proven across more than 40 million fan interactions
and 30 seasons of data from multiple professional organisations worldwide, including the Pretoria
Capitals, Bengaluru FC and Gujarat Titans will leverage STWS as its local execution arm with an AI-
powered Fan Data and Engagement Platform that is built on three pillars:
1. Fan Understanding: Unifying Fan data, mapping complete fan journeys and segmenting
audiences based on actual behaviours across all touchpoints (ticketing, digital, in-venue).
2. Sponsorship Revenue: Redefining the sponsorship model by providing sponsors with
anonymized, data-driven fan insights to unlock new revenue.
3. Personalised Engagement: Delivering targeted content, offers, and experiences to boost
ticket/merchandise sales and retention.
“Our APAC growth strategy is built upon the gains from proven fan behaviour intelligence at scale, and
this partnership with STWS is the critical next step in our global expansion,” said Chiraag Paul, Founder
and CEO, Proem Sports.
“The Proem Sports platform analyses fan behaviour across digital, transactional, and in-venue
touchpoints to create personalised fan experiences and targeted sponsorship opportunities that drive
measurable results”.
The partnership is focused on addressing fragmentation in sports data across multiple platforms, aiming
to convert emotional loyalty into measurable, sustainable revenue growth that will focus upon
anonymized fan insights to create secure data leasing, enabling deeper, data-driven commercial
partnerships and solving the fan churn problem by demonstrating improved marketing efficiency and
loyalty.
“At STWS, our role is to provide the elite execution, market access, and product rigour needed to solve
the fan churn problem with project and client relationship management across APAC,” said Andrew
Walton, Managing Director, STWS.
About Proem Sports
Proem Sports is an AI-powered Fan Data and Engagement Platform that empowers sports organizations
to unify and transform fragmented fan data into actionable insights, crafting compelling experiences that
resonate with supporters and partners alike.
About (STWS)
STWS is a strategic partner for business development focused on accelerating the growth of sports
technology companies in the APAC market. STWS specializes in Strategy Consulting, Industry
Networking, Business Development, and Partner Introductions within the local sports technology
ecosystem known for its events and insights, including the Australia Sports Innovation Week conference.
Media Contacts:
STWS
Andrew Walton
Managing Director
andrew@stws.co
+61 417 814 281
Proem Sports
Chiraag Paul
Founder & CEO
chiraag.paul@proemsports.com
+91 9051012122