About Sascha Schmidt

Sascha L. Schmidt is Director of the Center for Sports and Management and Professor for Sports and Management at WHU – Otto Beisheim School of Management in Düsseldorf. He is also the Academic Director of SPOAC – Sports Business Academy by WHU. In addition, he is a member of the Digital Initiative at Harvard Business School (HBS), affiliated to the Laboratory for Innovation Science at Harvard (LISH) and a Research Associate at Emlyon Business School Asia. 

Sascha is co-author of various sports related HBS case studies and one of the initiators and Senior Lecturer of the MIT Sports Entrepreneurship Bootcamp. Earlier in his career, he worked at McKinsey & Company in Zurich, New York, and Johannesburg, and led the build-up of the management consulting services agency a-connect in Germany. His research and writings have focused on growth and diversification strategies as well as future preparedness in professional sports.