How technologies impact the future of sports in the digital age
Thursday 19th November, 17:00 AEST via Zoom
What you will learn:
- An overview of emerging technologies relevant to sports, new categories of athletes driven by technology, and the impact of technologies on athletes, consumers and managers.
Insights from the recently published book; 21st Century Sports: How Technologies Will Change Sports in the Digital Age
Elaboration on the TSG Hoffenheim Cases (A+B) from Harvard Business School, examplifing how technological innovations are used in football practice.
About Sascha Schmidt
Sascha L. Schmidt is Director of the Center for Sports and Management and Professor for Sports and Management at WHU – Otto Beisheim School of Management in Düsseldorf. He is also the Academic Director of SPOAC – Sports Business Academy by WHU. In addition, he is a member of the Digital Initiative at Harvard Business School (HBS), affiliated to the Laboratory for Innovation Science at Harvard (LISH) and a Research Associate at Emlyon Business School Asia.
Sascha is co-author of various sports related HBS case studies and one of the initiators and Senior Lecturer of the MIT Sports Entrepreneurship Bootcamp. Earlier in his career, he worked at McKinsey & Company in Zurich, New York, and Johannesburg, and led the build-up of the management consulting services agency a-connect in Germany. His research and writings have focused on growth and diversification strategies as well as future preparedness in professional sports.