The Belgian Sports Tech Landscape: learnings and opportunities for Australia

Tuesday 17th November, 17:30 AEST via Zoom

What you will learn:

  • The key Sports Tech innovation stakeholders in Belgium, and how the Belgian ecosystem functions
  • The key success factors, that have driven the Belgium ecosystem
  • Practical ways to set up new Belgian-Australian collaborations, and expand your business and networks in Europe

About Kristof De May

Kristof De Mey is working as a sports technology, innovation and business developer at Ghent University (Belgium) where he is managing a consortium of experts called Victoris. He’s involved in various university-industry collaborations, licensing and spinout projects related to the work of different research teams. 

He’s also lecturing a Sports Technology and Innovation course at the same university.


Together with the startup acceleration program and investment fund imec.istart, he started an initiative called SportUp, which functions as the Flemish/Belgian program supporting local and international startups within sport.

With a special focus on societal impact, he co-founded the non-profit organization Sportamundi, which helps in generating, developing and implementing various evidence-based tools in schools and physical education settings, cities and municipalities, etc.


Lastly, with the objective to better connect the best sports, tech and business scientists with each other and with research-driven industry representatives, he launched the Sports Tech Research Network, an initiative which aims to facilitate the creation and go-to-market of more effective sports tech products and services.