STWS is recognized as a world-leading advisor on the Future of Sports and Sports Technology. We help clients manage the fast-changing nature of Data, Digital and Technology in Sports across the full-value chain of strategy, implementation and support:
  • Helping early-stage and scale-up sports tech companies and accelerators with market entry and business development.
  • Helping investors and large enterprises make smart investment and acquisition decisions to grow their bottom line.
  • Helping sports teams and leagues achieve meaningful impact over the hype in sports technology and sports innovation.


John R Persico 
Founder & Director

John R Persico is a world leading strategist in Sports Technology and Future of Sports. John is currently senior advisor and sportstech subject-matter expert to various governments, international cities, major sports organizations, major events, investment funds and fast-growth sports innovators on how to thrive in new world economy of sports, media, entertainment and digital health.

John works alongside leading CIOs, CTOs and technology executives on the digitization of sports; with a real passion for artificial intelligence, video analytics, OTT, wellness and health, sponsorship, wearables, stadiums & venues., youth sports talent identification/scouting with technology.
Thomas Alomes
Head of North America

Global leader in sports technology ecosystem growth and development with a passion for connecting the best people with the best ideas.

Host at Sports Tech Feed – The Global Sports Technology Podcast & Director & Founder at Sports Innovation Texas. Guest lecturer, industry speaker and contributing author.

Thomas serves as a Mentor and Judge for a range of preeminent sports tech accelerators, including MassChallenge, StartupBootcamp and Stadia Ventures. Thomas also serves as Chair of the Commercial Leadership Board of the International Sports Technology Association (ISTA).