MVPindex operates a social media audience measurement and analytics platform that ranks, measures, and values the top influencers and brand ambassadors in sports and entertainment on social media. Its platform ranks, measures, and values the social media engagement of athletes, entertainers, teams, leagues, studios, events, venues, and brands across various social platforms; and provides actionable historical insights that help clients to understand and improve their social media campaigns, and increase ROI, as well as benchmarks and comparisons that help users to discover trends, insights, and best practices for improving valuable fan engagement. The company’s products include MVPindex, a tool for measuring influence on social media; Reach that measures the followers across various social media accounts; Engagement Value Assessment that calculates the value of entire social media footprint; and Conversation that measures positive and negative sentiment. MVPindex, Inc. was incorporated in 2014 and is based in Dallas, Texas.