Hawk-Eye is a British company that develops vision-processing, video replay, and creative graphical technologies to support broadcasting, officiating, and coaching across a variety of sports. It is focused on sports such as tennis, cricket, football, baseball, ice hockey, field hockey, volleyball, rugby, badminton, horse racing, athletics, basketball, snooker, and more. The company’s ball tracking system is an officiating tool used in major sporting fixtures across football, tennis, cricket, and GAA. Its SMART technology is used in a number of products that involve live video content access, production, distribution, and management. Hawk-Eye’s digital division Pulselive helps sports federations, broadcasters, and sponsors connect with digital audiences. It is an official partner of both Twitter and Facebook. Hawk-Eye was founded in 1999 by [Paul Hawkins](https://www.crunchbase.com/person/paul-hawkins) and is based in Basingstoke, Hampshire with worldwide presence. It operates as a part of [Sony](https://www.crunchbase.com/organization/sony).