Walljam has developed proprietary patented sensor-based intelligent targets that capture and measure individual performance data based on the accuracy power and speed of a ball strike. Used for most ball sports Walljam has been commissioned by some of the world’s largest brands and rights holders to engage with their fan base, including DHL (Rugby World Cup 2019), Real Madrid (#RMWOF Experience), Panini, Adidas, Nissan (Women’s Cricket World Cup), The LTA (Wimbledon).
In 2020 Walljam secured a global license from UEFA to operate a series of official venues for the Champions League delivering fan experiences and activations.
Building on the explosion of sports-based experiential retail (Top Golf, Flight Club, Swingers) Walljam is transforming its business model from pop up fan engagement activations to deliver permanent social entertainment, live experiences operated within retail settings under their new brand Metrix.
In partnership with the UEFA Champions League, the first venue will be in West London, football-themed allowing customers to be both active and entertained. The venue will feature skill bays, e-gaming, live broadcast, live events, and heritage. 10 venues are planned across Europe over the next 5 years
Real Madrid, Adidas, Panini, UEFA, LTA,