We provide bespoke software solutions to solve data analytics challenges for professional and amateur sports organisations and in the sports betting industry. The platforms are designed to highlight key insights within a third-party’s data. To date, we have worked with companies associated with professional sports teams and franchises (cricket), companies in emerging sports (action sports), and companies involved with sports betting. Our main product is SEER Analytics. It uses proprietary algorithms and data visualisations to help sportsbook operators and platform providers take an objective approach to the management of their customer-base for both trading and marketing remits.
We are in discussions with a number of potential new partners to take the SEER Analytics platform into new markets and jurisdictions, across Europe and into America. On top of the data analytics side of the business, we have also built a unique Natural Language Generation platform that uses the latest machine learning techniques to transform raw data into quality content for end-users. Currently focused on global sports content, it has generated over 250,000,000 words of human-level content in the first year since inception. This side of the business has scope for B2B and B2C channels and has received a lot of interest from across the globe.
FROG.AI, RedZone Sports, Argyll Entertainment, The Cricketer Magazine, Cricket Archive