Pico is a SportsTech startup with a data-driven personalized fan communication and management platform powered by AI. We work with dozens of NHL, NBA, NFL, Bundesliga and Euroleague organizations to create personalized fan experiences that entice greater levels of connection to franchises through identifying who their digital fans truly are. Pico transforms engagement across digital & social channels into high-converting fan experiences that support true business objectives. Pico drives engaged, anonymous online fans into 1st party systems with actionable data via personalization at scale.
Pico saw real growth throughout 2020 for a couple of reasons: Teams realized the importance of digital more than ever – they can’t rely solely on fan data generated from transactions such as ticket purchases; Teams were looking for fun content to engage their fans, and we explained how we’d help provide that while adding the long term benefit of getting to know them on a personal level – in an automated way. The Pico solution has now been adopted by teams in the Bundesliga, Premier League, Rugby Leagues, EuroLeague and Fiba on the European side as well as in the NBA, NFL, NHL, CFL and more in the North-American market.
Borussia Dortmund, Philadelphia 76ers, Nashville Predators, St. Louis Blues, Los Angeles Clippers