Hookit built the first and most powerful Sponsorship Analytics and Valuation Platform™ to quantify and track the value and performance of sports sponsorships in social and digital media. $150B+ is spent on sports sponsorship & activation, which is not measured like any other form of marketing. Hookit is the leading sponsorship analytics and valuation platform for sports. We help brands maximize sponsorship investments, identify new partnership opportunities, and empower influencers and sports properties to prove and increase their value to sponsors.
Hookit’s Valuation Model (HVM) was awarded the 2016 Digital Marketing Association’s Innovation Award for Valuation and Attribution. Now actively tracking nearly 500,000 sports entities across the largest social and digital media platforms, Hookit has become a must-have tool for digitally-focused, forward-thinking brands.
Audi, Beats by Dre, GoPro, Nike, Red Bull