DataPOWA is a business offering specialist marketing and data services to sports rights holders, brands and agencies. In November 2018 it launched AI software POWA index, a measurement of power, AI valuation, prediction and ranking system. POWA index has data from over 3,000 teams, leagues and events from around the globe and provides a transparent view of the market by incorporating traditional media, social, digital and fan platforms.
POWA index is in a constant state of development via enhancements to the rights holder dashboard modules, exciting upcoming developments include being able to view localised data (City/State/Region), more opportunities for users to interrogate the search engine & social media data and even more geographic and demographic data.
English Football League, Leicester City FC, Wasps RFU, Dentsu, The Coca-Cola Company