Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through the seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety, and ad viewability.
Anzu is experiencing tremendous growth as a result of the uptick in global gaming activities and subsequent increase in advertiser interest. Our advanced SDK technology already operates across platforms – mobile, PC, and console – and in esports tournaments and streaming. Anzu’s suite of trusted AdTech vendors, which include solutions for fraud prevention in partnership with Forensiq and campaign effectiveness measurement in partnership with Nielsen Connectivity, gives advertisers the confidence to spend more in-game. All the while, the campaign results continue to speak for themselves. A recent pilot with cybersecurity partner Cheq.ai delivered 23% higher ad viewability than traditional digital advertising.
Pepsi, Warner Media, Estrella, Vivid Games, Toplitz