Supponor pioneered and is the established market leader in modern virtual advertising technologies – having successfully completed nearly 500 live, commercially broadcast deployments across a wide variety of Tier 1 sporting events, including Football (La Liga, the Bundesliga, FA), Hockey (NHL) and Basketball (NBA).
Supponor offers a broad range of premium, fully integrated, broadcast-quality virtual advertising solutions, including both software-based and hardware-based technologies which transforms perimeter, on-pitch and other TV-visible signage using its commercially proven virtual advertising broadcast integration platform through its DBR and NSA technologies.
We will shortly support UHD HDR end-to-end, fully remote production and can now deliver fully downstream with dirty programme feeds offering increased quality operational efficiency and scalability. In the lab, intelligent processing of huge volumes of our unique virtual advertising event data is allowing us to complete previously unimaginable tasks and our next generation NSA3 solution immediately benefits from this work and sees ‘beyond colour’. NSA3 advances what traditional chroma products offer to deliver increased automation and performance in all conditions. Virtual stadium banners have also been added to support the return to action post Covid-19 and the addition of solidarity or commercial messaging to empty seating areas.
LaLiga, Mediapro, Bundesliga, NBA, NFL