Anzu.io

Short Description
In-game advertising platform
Company Summary

Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through the seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety, and ad viewability.

What's Exciting

Anzu is experiencing tremendous growth as a result of the uptick in global gaming activities and subsequent increase in advertiser interest. Our advanced SDK technology already operates across platforms – mobile, PC, and console – and in esports tournaments and streaming. Anzu’s suite of trusted AdTech vendors, which include solutions for fraud prevention in partnership with Forensiq and campaign effectiveness measurement in partnership with Nielsen Connectivity, gives advertisers the confidence to spend more in-game. All the while, the campaign results continue to speak for themselves. A recent pilot with cybersecurity partner Cheq.ai delivered 23% higher ad viewability than traditional digital advertising.

Category
Esports
Tags
Marketplace, News / Content, OTT
Sports Tag
N/A
Notable Clients

Pepsi, Warner Media, Estrella, Vivid Games, Toplitz

Head Office Location
Berlin, Germany
Year Established
2017
Employees
11-50
Company Website
https://anzu.io/
Company E-mail
info@anzu.io
Company Contact
*Office Use Only
Contact Name
Natalia Vasilyeva
Contact Job Title
VP Marketing
Contact Email
natalia@anzu.io
Contact Phone
-408

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